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EGS Co's services


The EGS group believes that the key element for the success of any business development in the new market depends on the team’s local experts and their detailed knowledge of the market. Hence, by selecting competent local team as well as permanent support from other units, EGS insures respecting the brand’s values, image and vision constantly. 

The group provides the following services through subsidiary companies:

1. Obtaining authorization to import, sell and after sales’ services within Health and Commerce Ministers, meanwhile, fighting against the gray market concerning the related brand.

2. Providing general and/or detailed product and market studies.

3. Implementing an efficient Marketing Mix as well as effective Supplier Relationship Management (SMR) for the associated brand.

4. Monitoring and analyzing the market trends; the upward or downward movements of a market, during a period of time.

5. Focusing the organization’s energies and resources on a course of actions that can lead to increased sales and dominance of a targeted market niche.

6. Ad tracking in the new market to screen the brands’ performance versus their competition.

7. Strict control of tariff policy: uniform prices for public sale.

8. Constantly seeking to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity.

9. Implementing brand tailored POS display, while employing media and non-media marketing communication to increase consumers demand, stimulated market brand and improve product availability.

10. Standing firmly against counterfeit while supporting business ethnics and responsible actions as great marketing tools.

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